Terry Didcott

November 14th, 2007

How Often Should You Post?

I was just involved in a comment conversation over at my JV blog, Blogging Web 2.0, which was focused around how often you should post to your blog (or blogs, in my case).

My take on this is that the decision should really be that of the blogger.

As a rather busy blogger myself,it would be impossible to post daily in each and every one of my many blogs, let alone make them all meaningful, informative and interesting to boot. So I believe it’s better to simply go with your daily flow and post to as many blogs as you can come up with good posts for and leave the rest for another day.

As long as blogs don’t get ignored for too long (like I’ve done with my hypnosis blog, ho hum) then your reader numbers won’t suffer at all as long as there is sufficient good reading matter in the first place to keep those readers interested enough in your blog to keep coming back for updates.

As the blogoshphere is huge and diverse in its members, then of course there will be differences of opinion on what is “best” for your blog. If you take too much notice of what every expert is telling you, you’ll drive yourself insane trying to do what is right.

It reminds me of a proverb I once learned as a child.

This short story tells of a peasant man and his son who take their donkey to market to sell, because they are desperate for the money to support the family. They leave home and the father and son walk along leading the donkey by its reins. As they travel along the road to the market the first person they meet looks at them and says to the man, “That’s a perfectly strong donkey, so why do you both walk? Let the boy ride while you lead it to market.”

So the boy gets on the donkey and rides it as they continue on their way to market with the father leading the donkey.

As they travel along the next person they meet looks at them and says to the boy, “You are young and strong, you should let your father ride the donkey while you walk.”

So the boy gets off and allows the father to ride the donkey while he walks leading the donkey by its reins. The next person they meet along the road looks at them and says to the father, “Why do you make your son walk when there is room for you both to ride the donkey?”

So the boy get up on the donkey and rides with his father who holds onto the reins. The next person they meet looks at them ad says, “How terrible for the poor donkey to have to carry the weight of two people, you should be ashamed with yourselves.”

With that both the father and the son get off the donkey and stop for a while to figure this all out. They are admonished for not riding the donkey. They are admonished when only the boy rides and the father walks. They are admonished when only the father rides and the boy walks. They are admonished when both of them ride. So they decide that in all fairness and to prevent any further admonishing from other people, they would carry the donkey themselves to market. So they bind the donkey’s hind hooves together with rope and also its front hooves. They find a long pole which they hang the donkey from by its bound hooves.

Then the man and boy hoist the pole with the donkey attached onto their shoulders and begin to carry it to market.

Unfortunately, the donkey is unhappy by this treatment and struggles against its bindings until it frees itself and runs away. The father and son return home empty handed and broke.

The moral of the story is that you can’t please everyone. By trying, you will end up pleasing no one and you will be the loser.

Now isn’t that the stuff of common sense and reality?

Terry Didcott

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