What is the Optimum Frequency of Posting in a Blog?

What is the optimum frequency of posting in a blog? Well, now that’s a question that I bet plenty of bloggers are contemplating when trying to attract readers and get themselves ranked by Google and the other search engines for their main keyword search terms. If my last post Who Needs a List?, is anything to go by, then it would seem not very often!

It depends what you want from your blog at the end of the day.

If you have an interesting topic to write about and believe it will attract lots of interested people to come and read about it, then it would be sensible to post fairly often, say once a week or more if you have the time and enough material to do that with. This scenario is for the blogger who merely wants to achieve some fame online and is not bothered about how to make money from blogging as a growing, regular readership is more important.

If you are writing a journal of your personal life for friends and family to keep up to date with what you’re doing in your life, then you probably want to post every day or every other day, as this is what a diary is all about. Again, you won’t be interested in knowing how to make money from blogging, because the sum total of your readership is going to be pretty low, with your little sister and grandma looking in on you to catch your latest gossip.

Ok that’s cruel. Maybe you don’t have a little sister…

On the flip side, you are blogging because you are interested in knowing how to make money from blogging. Well, first before I give any recommendation on what is the optimum frequency of posting in a blog that you wish to monetise, first let me let you in on a secret.

The readers you are going to attract to your blog are not going to make you any money.

How is that? Well, the overwhelming majority of people who read blogs are bloggers themselves. Bloggers are generally well aware what ads look like and they soon become trained in the fine art of filtering those ads out of their peripheral vision and focus only on the written text in a blog.

In other words, bloggers almost never click on ads. It doesn’t matter whether they’re Adsense or similar PPC ads, or if they’re affiliate banners promoting this or that latest eBook or software package or online service. They don’t see them and even if you shove one right in their face at the start or even in the middle of your article, they still won’t click on it.

Why don’t bloggers click on ads that are in their face?

Bloggers do not click on ads because they themselves probably have the very same ads running on their own blogs. That means they have the same affiliate accounts as you do and if they were going to buy an eBook or whatever from Clickbank, they’re going to do it using their own affiliate id, because they’ll get paid the commission. Why would anyone want to give a big chunk of commission dollars to someone else when they can have it for themselves?

As for Adsense ads, most bloggers who monetise their blogs tend to have Adsense running on them. Because they’re terrified of accidentally clicking on one of their own Adsense ads (which could cause them to lose their accounts for violating Google’s TOS), they are trained in the fine art of avoiding clicking on ANY Adsense ads because it’s ingrained and etched into their foreheads: “DO NOT CLICK ADENSE ADS.”

That’s why you won’t make any money from your blog’s readers. Want to know what’s worse?

If you do run Adsense on your blogs and the vast majority of your visitors are other bloggers, who don’t click ads, then it’ll send your CPC rate through the floor. And if your blog is not properly optimised for your keywords, you will get smart priced and only end up making a couple of cents per click that you do get. Even worse than that is Google may end up serving PSA (Public Service Ads) on your blog and then you’re only going to get one cent a click. How long do you think it’ll take you to break the magic $100 cheque in the post barrier at that rate? Pretty dismal, right?

So now you know why so many bloggers give up with Adsense “because it doesn’t work.”

Well, here’s the good news. Adsense does work and if you know what you’re doing, Adsense works very well. You can actually make a decent living from it. You just need to change your perspective and ditch everything that the blogging A-Listers have taught you. Which is that you need a huge readership to your blog so that you’ll make a pot of money. It’s a lie. A great big lie. A damn lie, in fact. And one that thousands of bloggers are falling for. But not just once. They’re falling for it time and time again.

Fool me once, shame on you. Fool me twice, shame on me!

Here’s how to turn your fortunes around if you’ve been getting hundreds of bloggers turning up at your blog every day from Stumbleupon, Digg or Twitter etc and not making any money. You need to ditch that traffic and start working on the real source of monetisation, the search engines.

Google are your main target as they control most of the traffic, but you can still do ok from Yahoo and MSN etc. You just need to choose the keywords that you want people to find your log with. Make sure people actually search on them and that there are advertisers who will pay for clicks or affiliate products that you can promote. Then start from the beginning all over again by working on your blog to get it into the top of the search engine results (SERPs).

That’ll take some work and I have already written plenty of primers on how to do that over at my other money oriented blog How to Make Money Online with SEO. Check that out and see if it doesn’t point you in absolutely the right direction on how to make money online the right way.

So back to the original question that sparked off this long overdue post. “What is the optimum frequency of posting in a blog?”

If you want to make money from your blog, then the frequency of posting matters not one jot. Ok, that doesn’t mean you can slap up a couple of posts and some ads and forget about it. A blog is still a blog and that means the search engines are going to expect to see some updating being done every once in a while. But you can leave it for a month at a time and still create enough movement in the content to keep the search engines happy and your blog in their index.

If you don’t care about making money, then the frequency of posting is up to you. The more you post, the more your readers will keep coming back. As long as you don’t mind putting in all that effort for no return apart from the fame angle, that’s perfectly fine.

If you want to make money, you don’t actually need readers. Only organic search traffic who will see your ads and click out. Give them too much to read and they’ll read it and not click out! So make your content relevant, just don’t make it too interesting!

So once a month or so posts are good enough. After all, if nobody is actually reading your stuff, why go to all the bother of writing it so often? You’ll be surprised at how soon you’ll run out of pertinent things to write about. Especially if you’re targeting a niche that simply doesn’t have a lot of information about it and primarily exists to sell merchandise to consumers – which is what makes money in the end.

You don’t get something for nothing… unless you have cracked the Adsense code and can sit back and watch the blood sweat and toil of your labours start to bear fruit which then continues dropping into your lap with very little further work from you. That includes infrequent posting to your blog!

Terry Didcott