I just happened to check on one of my better performing Squidoo lenses today because I’d noticed a drop om affiliate sales coming from it. In fact a drop in affiliate sales coming from all of my lenses. Why should this be I wondered?
I know there has been some devaluation in Google’s search index of such web 2.0 properties like Hub Pages and Ezine Articles, but for the most part Squidoo has been left alone. Sure a lot of my lenses have dropped a little in the SERPs, probably a by-product of the recent and on-going changes that Google are making to their algorithm. But even with some of the low competition buying keywords that my Squidoo lenses are targeting, they were still ranking high enough to attract visitors looking to buy the product the lens was promoting, and converting into sales.
But as I said, sales have dropped noticeably and I needed to know why. Now I do.
First some background. For a several months, I’d known about a neat trick you could do with lenses to improve the conversion rate of affiliate sales by getting at least one ad banner above the fold. You could place the code in the lens bio with a couple of lines of text and that banner would more often than not be the one that got most clicks and most conversions into sales.
If you put ad banners inside text modules, the highest one is still below the fold because of the way Squidoo sets out their page design to place their own or adsense ads highest. Fair enough, its their site and their business which we are contributing to by building the lenses, for which lensmasters get a small reward from their revenue sharing scheme. It is only small change, but the value of lenses was increased many fold by being able to use a squidutils banner in the bio box to attract clicks and sales.
But no more. Squidoo have done the dirty on affiliate marketers using this necessary trick. They have somehow altered the bio box so that the code from squidutils (or any other affiliate banner code) does not display any more.
You know what?
I’m just about sick to the back teeth with these greedy buggers who run web 2.0 sites like that and pissball about with the earning potential of the handful of marketers who know what the hell they are doing.
Well I’m done with them if that’s the way they are going to undermine the hard work I put into building and ranking their site for them. I’ll be looking at unpublishing those lenses I set up to sell affiliate stuff and once the content is de-indexed from Google, I’ll be putting it up on my own sites and taking ALL the earnings for myself. Geez, don’t these guys want our business?